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Mac Action has been launched in recognition of the fact that local ICT consumers, who enjoy the beauty and simplicity embodied in the Apple brand, have no local niche magazine to support. Our content will always lean towards local flavour.
International Apple publications are numerous, but with the financial crisis further deepening these consumers are finding the steep price of these magazines difficult to justify.
As our target audience can almost certainly be assumed to have Internet connectivity, we selected our medium based on the advantages of a digital publication. Advertisers as well as readers will benefit from hyperlinks and interactive content. It also has a strong green argument, the printing of a single 100-page magazine costing the earth the equivalent of half a tree, not to mention the CO2
For the advertiser, it provides the perfect, sought-after new and highly targeted advertising platform, complete with detailed reporting on precise readership and even the nature of these readers. It also provides an animated, interactive interpretation, but mixed with classic advertising look and dimension. It is the full Web experience, just packaged in a more conventionally easily readable format on a monthly basis.
As for content, readers will appreciate our detailed How To articles written by South African Mac Guru Steve Allison, as well as intriguing market-related features and extensive product reviews, all peppered with local conditions and applicability. Mac Action is presented in an eye-catching and stylish design language, which suits the brand image well, and features additional content creativity, which the nature of the Internet allows.
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